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IKEA: Kitchen Experience

  • Writer: Åsa Andersson
    Åsa Andersson
  • Mar 11
  • 1 min read

Ikea. The Global Kitchen Experience

Objective: Enhance Ikea’s Global Kitchen Experience


Åsa led the CX strategy for Ikea’s Global Kitchen experience, focusing on omni-channel journey growth opportunities to drive both short-term and long-term growth.


Approach:

  • Collaborated with the team at the Ikea Innovation Lab in Malmö.

  • Directed both CX and Service Design , prioritizing opportunities and improving digital touchpoints.


Key Actions:

  • Identified 12 high-impact opportunity areas along the crucial moments of the kitchen customer journey.

  • Rapidly prototyped solutions, setting a North Star for the future kitchen experience.


Program Components:

  • Innovation Lab & UX Consultancy:

    • Alignment of business goals

    • In-depth qualitative research to gain customer insights

    • Segmentation and persona alignment

    • Collaborative design thinking workshops to address pain points and opportunities

    • Service design and customer journey mapping

    • Opportunity identification and prioritization based on impact

    • Prototyped solution and experience design


Results:

  • Defined a clear vision for the future kitchen experience at Ikea.

  • Delivered impactful solutions rapidly through prototyping.


For More Information: To identify customer goals and drive real impact towards your business objectives, contact Åsa at asa@theoutcomestore.com.

Company Background: Ikea is a global furniture retailer headquartered in Sweden, renowned for its innovative home solutions.


Åsa’s Role: CX Consultant


If you want to identify your customer goals to drive real impact towards your business goals contact asa@theoutcomestore.com


Ikea is a global furniture store with their headquarter in Sweden. (Any further introduction is probably not necessary) I had the great pleasure of working from their Innovation lab in Malmö.




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