I’ve had the pleasure of working with Åsa when she elevated our CX strategy at Sport&Casino at SvenskaSpel and educated us in the methods she’s developed. As her contractor I would highly recommend someone in my position to bring her onboard to establish a CX strategy

In my role as Engineering capability lead I had the pleasure to work with Åsa regularly on both internal growth initiatives as well as strategic client proposals and deliverables. She has a great personality, experience, and customer-focused mindset. Combined with a consultative approach that help define, drive, and measure successful CX/UX initiatives and outcomes across several industries, she has been instrumental to more than one of our clients strategic experience roadmaps and execution. I would recommend her services anytime.

I had the pleasure to work closely with Åsa during the last two years and the collaboration has definitely been fruitful, enriching and enjoyable. Åsa is a gem - a professional with solid expertise in total experience, with the ability to embrace and navigate the full omni channel, great understanding of big organizations dynamics, and very nice personality to work with! With her strong customer centric approach and good understanding of the business, emphasis on data analytics and ability to turn problems into tangible opportunities and solutions, you can rely on Åsa all the way from creating CX strategy, via translating it into actions, to following through and taking it one step further.

I had the pleasure of working with Asa at du. Professionally and personally she is an amazing person to be associated with. She possesses excellent UI/UX knowledge and has the ability to lead the team in the right direction in a very measured way by asking the right questions. It was a pleasure to work with her and I commend her for her customer-focused passion.

The Awesome Asa! Asa is a great person, a very good illustrator and has tremendous likeability around the team making her a great team-player. At XS New Media she learnt how to work her distinct illustration style and graphics directly into the Flash development environment - via a graphics tablet. Asa is also very adept around clients being somewhat of a client-magnate.

Asa is a great UX thought leader & its commendable to see how she manages her high energy team at du telecom. She has a sense of clarity on the business vision & knows how everything fits together. The team here is awesome too but IMO, she is the force & the reason why the team is so productive & fast paced. She is just not a leader but also a hands-on designer who is a great illustrator, story teller & a speaker. Her intelligent and detail oriented design approach always proves to be eye-opening and educational.

Looking back at the 3 years we have worked together, I am amazed at how much the design team at du and individuals in the team has grown under Asa. She had successfully steered the culture of opinion-driven design in a fairly traditional company to that of data-driven design. Asa's natural strength lies in relentlessly asking the right questions till she is able to direct the design in the simplest possible way.

Asa has been a great friend & mentor and I highly recommend her if you need to build and direct an end-to-end UX design team!

I had the pleasure of working with Åsa directly for the past year to help drive the CX practice in the Nordic markets. Åsa has been both a great design leader and practitioner. She helped multiple industry-lead companies to navigate complex business challenges by providing constructive CX solutions. Åsa's tremendous experience in data and design has helped deliver measurable impact and business growth for many clients. Her passion and expertise would be valuable to the next team she works with!

Asa is a great UX thought leader & its commendable to see how she manages her high energy team at du telecom. She has a sense of clarity on the business vision & knows how everything fits together. The team here is awesome too but IMO, she is the force & the reason why the team is so productive & fast paced. She is just not a leader but also a hands-on designer who is a great illustrator, story teller & a speaker. Her intelligent and detail oriented design approach always proves to be eye-opening and educational.